AI sales coaching platform
GDPR
SOC 2 Type I
SOC 2 Type II
ISO 27001
The problem
The process is yours.
What happens between calls isn’t.
Your number rides on a few sellers.
The way your best people sell stays with them, and everyone else sells their own way.
Ricavi solves by:building your playbook with you, so your best is repeatable
The work around the call runs on memory.
Notes get written at 5.40pm, CRM fields are half filled, and the forecast is built on the stage a rep picked.
Ricavi solves by:mapping next steps and doing admin for you
You find out after it’s too late to change.
Most tools tell you what happened, and coaching lands a week after the call.
Ricavi solves by:coaching your reps during the call
Most coaching arrives a week after the call.
Ricavi’s arrives during it.
Regan Barker
Co-founder and Chief Revenue Officer
Luigi Prestinenzi
Co-founder and Chief Customer Officer
pipeline generated
David Fastuca
Co-founder and Chief Executive Officer
Works with your methodology
MEDDIC, MEDDPICC, SPICED, Challenger, and six more
Built on
of sales coaching IP
Record meetings with Ricavi’s AI sales agent.
Ricavi sits on top of any call. Pick the meeting, hit record, and the call is transcribed, scored, and linked to the deal. No bot has to join, and your prospect never sees a thing.
Know what to say live with your AI sales coach.
Ricavi listens as you talk and surfaces the next best thing to say. The question you skipped, the objection you just heard, the buying signal worth locking in. All coached against your methodology, not a generic script.
Hang up. The admin’s already done.
Within minutes, Ricavi writes the call summary, drafts the CRM updates and the follow-up for your rep to approve, scores the call against your methodology, and flags exactly what to do next. Your rep’s only job is to review and hit send.
Prep any deal in one ask.
Ask Ricavi to prep a deal and build a game plan for the buying committee. It picks the right skills from 5,000+, finds the gaps against your methodology, and hands you the plan. Deal health tells you which deals need you this week.
Your pipeline says $4M. Ricavi says $2.6M.
A forecast built on what happened on the calls, not the stage a rep picked. Deal health, my forecast, pipeline, team forecast, and forecast delta in one view, with the reason behind every at-risk deal.
The people behind it
Built by builders.
Dave builds companies. Regan builds sales teams. Luigi builds performance. Together, we built Ricavi.
Meet us before you buy. Watch, read, or join.
Revenue Leaders podcast
The weekly B2B sales podcast, hosted by Luigi, Regan, and Dave.
The B2B Sales Playbook
By Luigi and Dave
The live weekly session
Free, in Growth Forum
Designed for every sales level. Pick yours.
It’s 5.40pm. The call ended at four. You’re writing the notes from memory, and the part that actually mattered was twenty minutes in.
Know what to say during and after the call.
- Ricavi surfaces the question you skipped, the objection you just heard, and the buying signal worth locking in.
- The recap, the next steps, and the stage change are drafted for your approval the moment you hang up.
- No note-taking, no end-of-day admin.
We support 10+ sales methodologies. Yours is set at onboarding.
MEDDPICC, BANT, SPICED, SPIN Selling, Challenger, and more, or the process your business already runs. Pick one to see how the same call would score.
MEDDPICC
BANT
SPICED
SPIN Selling
Challenger
MEDDIC
Sandler
Gap Selling
Your own
Brightwell - PRO rollout demo
Recorded call, 42 min
62
/ 100 overall score
Scored against
Metrics
Budget
Situation
Situation
Teach
Metrics
Bonding and rapport
Environment
Economic buyer
Authority
Pain
Problem
Tailor
Economic buyer
Up-front contract
Problem
Decision criteria
Need
Impact
Implication
Take control
Decision criteria
Pain
Impact
Decision process
Timeline
Critical event
Need-payoff
Decision process
Budget
Root cause
Paper process
Decision
Identify pain
Decision
Emotion
Identify pain
Champion
Fulfilment
Future state
Champion
Post-sell
The gap
Competition
Whatever the problem, there’s a skill built for it.
Ask in plain language and Ricavi selects from 5,000+ built-in skills, or builds a private pack for your team.
It’s not the AI. It’s how we train it.
Ricavi runs on the same class of AI model as other tools. The difference is what sits on top: 20 years of sales coaching, the lessons from $1.45 billion in pipeline, and the playbook we build with you.
- The model, the same class everyone else uses
- 20 years of sales coaching
- $1.45B pipeline generated
- 5,000+ built-in skills
- Your playbook, built with you by our founding team
- What your team sees before, during, and after the call
- Ask Hannah who signs off the PRO rollout.
- Book 30 minutes to agree the problem statement.
- Put a number on the win-rate lift before price comes up again.
“This seems too expensive for what we’re getting.”
Weakest: Discover 45
Build it yourself, or one system
An assistant you have to prompt.
Or a coach on every call.
General AI tools can summarise a transcript you hand them. Ricavi listens on every call, coaches your reps live, drafts the CRM updates, and scores every deal against your methodology, without anyone having to ask.
| What’s compared | Building it yourself | Ricavi |
|---|---|---|
| Who it works for | The person who set it up. Everyone else works the old way. | Every rep, on every call. |
| When it helps | After the call, when someone remembers to ask. | During the call, without being asked. |
| On the call | It can’t join. It works from a transcript you hand it. | It listens and coaches live in a sidebar. |
| Your CRM | It can connect, but someone has to prompt every update. | Updates are drafted after every call. Nothing is written until someone approves it. |
| Your methodology | It checks what you ask, the way you ask it. | Every deal is scored against your methodology, automatically. |
| Getting started | Someone builds and maintains the prompts and connections. | Your playbook is built with you at onboarding. |
Sales training
The people who trained Ricavi can train your team.
Ricavi’s co-founders Luigi Prestinenzi and Regan Barker run sales training together for teams that want every rep running calls the same way. It’s the same coaching Ricavi was built on.
Pricing
One plan. Your entire team.
Ricavi gives every rep real-time coaching, deal health intelligence, and AI-drafted follow-ups.
Need a custom plan? Book a demo. Custom integrations, advanced setup, and dedicated sales coaching support.
Setup and onboarding
Done with you, by a dedicated onboarding manager.
- Sales process review and audit
- Custom playbook build
- AI agent tuned to your organisation
- One-to-one onboarding sessions
- CRM integration setup
- Check-ins at 30, 60, and 90 days after launch
FAQ
Questions?
We’ve got answers.
Onboarding is lightweight and designed around how your team already works. We start with a short kickoff to align on goals, workflows, and privacy expectations.
We handle setup, permissions, and best practices, and we stay closely involved to make sure adoption is smooth and the insights are actually useful.
Support
Need help?
Talk to our team and we’ll show you a custom walkthrough.