Tool by tool
How does Ricavi stack up against Gong or Copilot?
We’re the team behind Ricavi. Each comparison says where the other tool fits better, and lists the pages we checked.
An AI assistant can sum up a call after it ends. Ricavi coaches each rep live during the call.
Choose an AI assistant if you want help to write and research. It can sum up a call after it ends, when you paste in the transcript.
Choose Ricavi if you want each rep coached live, against your own sales method. Ricavi scores the call. Then it drafts the follow-up and the CRM update for you to approve.
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.AI assistantsNoRicaviYes
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.AI assistantsCopilot, in Teams onlyRicaviYes
- Scores every call against your sales methodScored from what was said on the call.AI assistantsNot on its ownRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.AI assistantsFrom a transcriptRicaviYes
- Flags deals at riskFlags deals that rest on a single contact or have lost touch with the economic buyer.AI assistantsNot on its ownRicaviYes
- Writing and research for any jobRicavi is built for sales calls, not general work.AI assistantsYesRicaviNo
Use both: an AI assistant for writing and research. Ricavi for your sales calls and what comes after them.
What we say about ChatGPT, Claude, and Copilot comes from these three posts. Read 22 Oct 2026.
Gong records and scores calls across your revenue team. Ricavi coaches each rep live on Zoom, Meet, or Teams.
Choose Gong if you want call recording, outreach flows, phone calls, and forecasts on one platform.
Choose Ricavi if you want each rep coached live on Zoom, Google Meet, or Teams, from a playbook built with you.
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.GongYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.GongIn its Zoom appRicaviYes
- Scores every call against your sales methodScored from what was said on the call.GongYesRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.GongYesRicaviYes
- Records phone and dialler callsRicavi doesn’t record phone calls. Keep a tool for that.GongYesRicaviNo
- Sends email sequencesRicavi doesn’t send sequences. Keep a tool for that.GongYesRicaviNo
- Forecasts your pipelineRicavi’s forecast sits next to yours once ten or more deals have closed.GongYesRicaviYes
Checked 22 Oct 2026 on each vendor’s own website. Sources: Call apps, Zoom app, Call scoring, Engage, Forecast
Outreach runs sequences, calls, and forecasts in one platform. Ricavi coaches your reps from a playbook built with you.
Choose Outreach if you want sequences, a dialler, call coaching, and forecasts in one place.
Choose Ricavi if you want your playbook built with you. Sales and tech leaders set Ricavi up and watch over it.
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.OutreachYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.OutreachYesRicaviYes
- Scores every call against your sales methodScored from what was said on the call.OutreachYesRicaviYes
- Records phone and dialler callsRicavi doesn’t record phone calls. Keep a tool for that.OutreachOutreach VoiceRicaviNo
- Sends email sequencesRicavi doesn’t send sequences. Keep a tool for that.OutreachYesRicaviNo
- Forecasts your pipelineRicavi’s forecast sits next to yours once ten or more deals have closed.OutreachSalesforce onlyRicaviYes
Use both: Outreach sends the sequences. Ricavi coaches the calls they book.
Checked 22 Oct 2026 on each vendor’s own website. Sources: Kaia, Kaia FAQ, Auto scoring, Forecasting
Salesloft, now merged with Clari, runs cadences and forecasts. Ricavi coaches your reps from a playbook built with you.
Choose Salesloft if you want cadences, call recording, and forecasts in one place.
Choose Ricavi if you want to approve each CRM update first. Sales and tech leaders set Ricavi up and watch over it.
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.SalesloftYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.SalesloftYesRicaviYes
- Scores every call against your sales methodScored from what was said on the call.SalesloftYesRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.SalesloftYesRicaviYes
- CRM updates wait for someone to approve themNothing is written to your CRM until someone approves it.SalesloftAutomaticRicaviYes
- Sends email sequencesRicavi doesn’t send sequences. Keep a tool for that.SalesloftYesRicaviNo
Use both: Salesloft runs the cadences. Ricavi coaches the calls they book.
Checked 22 Oct 2026 on each vendor’s own website. Sources: Conversations, Conversation intelligence, Cadence, Merger
Clari is now part of Salesloft. Ricavi coaches your reps and checks your forecast against the calls.
Choose Clari if you want a revenue forecast and a view of deal risk from Salesloft.
Choose Ricavi if you want each rep coached during the call. Nothing is written to your CRM until someone approves it.
- Forecasts your pipelineRicavi’s forecast sits next to yours once ten or more deals have closed.ClariYesRicaviYes
- Flags deals at riskFlags deals that rest on a single contact or have lost touch with the economic buyer.ClariYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.ClariYesRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.ClariYesRicaviYes
- CRM updates wait for someone to approve themNothing is written to your CRM until someone approves it.ClariAutomaticRicaviYes
Checked 22 Oct 2026 on each vendor’s own website. Sources: Brand, Forecast, Clari Copilot, Conversation intelligence
Fathom is an AI note taker for your meetings. Ricavi coaches each rep during the call and checks your forecast.
Choose Fathom if you want meeting notes, summaries, and recap emails on Zoom, Meet, Teams, or Slack.
Choose Ricavi if you want each rep coached live. You approve CRM updates, and your forecast is checked against the calls.
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.FathomYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.FathomTalk-time alertsRicaviYes
- Scores every call against your sales methodScored from what was said on the call.FathomYesRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.FathomYesRicaviYes
- CRM updates wait for someone to approve themNothing is written to your CRM until someone approves it.FathomAutomaticRicaviYes
- Forecasts your pipelineRicavi’s forecast sits next to yours once ten or more deals have closed.FathomNoRicaviYes
Checked 22 Oct 2026 on each vendor’s own website. Sources: Overview, Real-time coaching, Scorecards, CRM, Fathom vs Gong
Chorus is ZoomInfo’s tool for recording and analysing calls. Ricavi coaches each rep during the call, then scores it.
Choose Chorus if you use ZoomInfo. It records and analyses calls, and syncs them to your CRM.
Choose Ricavi if you want each rep coached during the call. Every call is scored against your sales method.
- Records your video callsZoom, Google Meet, and Microsoft Teams. By default no bot joins.ChorusYesRicaviYes
- Coaches the rep during the callA live sidebar for each rep, then a scorecard after every call.ChorusNot listedRicaviYes
- Scores every call against your sales methodScored from what was said on the call.ChorusManagers rateRicaviYes
- Drafts the follow-up after the callRicavi drafts the email and the CRM updates from the call.ChorusYesRicaviYes
- Records phone and dialler callsRicavi doesn’t record phone calls. Keep a tool for that.ChorusYesRicaviNo
Checked 22 Oct 2026 on each vendor’s own website. Sources: Chorus, Zoom, Aircall, Gong vs Chorus
Every call ends with the follow-up drafted.
For every rep, Ricavi writes the call summary and drafts the follow-up email and CRM changes from your playbook and the call itself. The drafts wait in one queue, most time-sensitive first. Nothing is written to your CRM until someone approves it.
A call summary and searchable transcript, linked to the recording
CRM updates suggested one by one, written only once approved
Follow-up emails drafted for review, sent from your connected account
Risks flagged with the reason, like a deal with only one contact
The short answer
Which sales coaching software fits you?
The right sales coaching software depends on when your reps need help. If reviewing calls after they happen is enough, a call recorder may do the job. If you want every rep coached while the buyer is still on the line, Ricavi is built for that. It also drafts the follow-up and CRM updates for someone to approve.
Live on every call
Ricavi coaches each rep during the call, in a sidebar.
Drafts you approve
Nothing is written to your CRM until someone approves it.
Scores your method
Every call is scored against your sales method.
Where we don’t fit
Ricavi doesn’t record phone calls. Keep a tool for that.
Last reviewed 20 Oct 2026
Written by the team behind Ricavi
For your shortlist
Seven questions to put to every vendor, including us.
Take them into every demo. Each one says what a good answer sounds like, and Ricavi’s own answer sits underneath, even where it’s a no.
7 questions
What a good answer sounds like
A clear yes or no, shown on a live call. A scorecard the next day can only help the next call.
Ricavi’s answer
Live coaching in a sidebar during Google Meet, Microsoft Teams, and Zoom calls, then a scorecard when the call ends.
What a good answer sounds like
A named person, update by update. Ask what happens when nobody approves.
Ricavi’s answer
Each update is approved individually. Nothing is written to your CRM until someone approves it.
What a good answer sounds like
It scores your framework’s own elements, and the scoring follows when you change the framework.
Ricavi’s answer
Nine methodologies built in, or your own. Changing it updates the live checklist, the scorecard, the pre-call default, and the coaching.
What a good answer sounds like
A specific list, and a straight answer about phone and dialler calls.
Ricavi’s answer
Google Meet, Microsoft Teams, and Zoom. HubSpot, Salesforce, and Microsoft Dynamics. Phone and dialler calls aren’t recorded.
On the call
Google Meet
Microsoft Teams
Zoom
Your CRM
HubSpot
Salesforce
Microsoft Dynamics
What a good answer sounds like
An admin setting you control: which calls are recorded, whether a named bot joins the call, and how long recordings are kept.
Ricavi’s answer
By default no bot joins and no notification appears. Recording mode, retention, and which calls are recorded are set by your admin to match your consent requirements.
Recording rules
Set by your admin
- External callsGoogle Meet, Microsoft Teams, Zoom
- Internal callsOnly people from your company
- Domains you excludenorthgate.example
- Kept for the period you setThen purged automatically
Example day
- 09:00Pipeline reviewInternalSkipped: internal call
- 10:30Brightwell demoExternal · brightwell.exampleRecorded · no bot
- 12:00Partner syncExternal · northgate.exampleSkipped: excluded domain
- 14:00Riverstone renewalExternal · riverstone.exampleRecorded · no bot
- External callsGoogle Meet, Microsoft Teams, Zoom
What a good answer sounds like
Named steps and a named owner. Ask who builds the playbook.
Ricavi’s answer
A dedicated onboarding manager reviews your process, builds your playbook, tunes the AI, sets up your CRM, and checks in at 30, 60, and 90 days.
Not a DIY product. Installed and monitored by sales and technical leaders.
What a good answer sounds like
One number for your team, with onboarding, seats, and any platform fee included.
Ricavi’s answer
You pay once for onboarding, then a monthly plan. Our pricing page explains what each part covers. See pricing →
Versus building it yourself
General AI tools draft well.
Someone still has to ask.
A general assistant works well for one person who keeps the prompts current. The gap opens when the same job has to run on every rep’s calls.
“
I was at dinner and overheard my team telling our GM how valuable they found Ricavi.
Jane Susak
Sales Manager, Essential Assessment
Meet us before you choose. Watch, read, or join.
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Under the bonnet
Built on how sales is taught, not bolted on.
Behind Ricavi are 20 years of the founders’ sales coaching and 5,000+ built-in skills.
The people behind it
Built by builders.
Dave builds companies. Regan builds sales teams. Luigi builds performance.
Built-in skills
5,000+
Each one is a play for one moment in a deal, like handling a price objection or mapping the buying committee.
“I have been working with the team at Ricavi for the last two months and already achieved higher conversion rates and a faster sales cycle.”
Stuart Cook
MD, TWIYO
From the blog
More on choosing sales software.
The best sales coaching software, compared
We’re the team behind Ricavi, so here’s how to test every vendor, us included, and where we’re not the right fit.
