For manufacturers and distributors
Manufacturing sales training that carries into every customer call.
Ricavi coaches field and distributor reps live on their customer video calls. It flags any deal that goes quiet.
What Ricavi does for your reps.
Live on every call
Ricavi nudges the rep while the customer is still there.
Flags quiet deals
Ricavi flags any deal that goes quiet, with the reason.
Map the buyers
Only one contact? Ricavi drafts the ask to bring the others in.
Approve each draft
Nothing is written to your CRM until someone approves it.
Where Ricavi sits
Coaching on the calls and CRM you already run.
Customer calls come in from Google Meet, Microsoft Teams, and Zoom. Ricavi records them and reads the account’s record in your CRM. Drafted updates go back only once the rep approves them.
83%
Less admin
Ricavi writes the notes and drafts the follow-ups. It updates the CRM once the rep approves.
The stack: calls on Google Meet, Microsoft Teams, and Zoom feed Ricavi. Ricavi sits above your CRM (HubSpot, Salesforce, Microsoft Dynamics): account, deal, and contacts come up, drafted updates go down once the rep approves them. Google Calendar, Outlook, Google Drive, and OneDrive sit alongside.
Google Meet
Microsoft Teams
Zoom
Google Calendar
Outlook
So the pre-call brief lands 30 minutes before each call.
Ricavi sits above your CRM and guides the work at every stage.
- Spec question raised
- Spec found on call two
- Scorecard, 62/100
Calendar
Files- Google Drive
- OneDrive
Connected at onboarding, with your calendar.
HubSpot
Salesforce
Microsoft Dynamics
Not a DIY product. Installed and monitored by sales and technical leaders.
Know which deals to work on at the right time.
After the order
Distributor sales training for reviews and renewals.
When the call ends, a scorecard is ready, with key moments on the timeline.
Scored on every call
Each recorded call gets a score. It checks your questions, your tone, how you handle objections, and your own steps.
A private coaching chat
The coaching chat already knows what was said, so you can ask it how to handle a push on price. It stays private unless you share it.
Your next move
One press drafts the discovery questions the rep skipped, ready for the next call.
“
“I was at dinner and overheard my team telling our GM how valuable they found Ricavi.”
Jane Susak
Sales Manager, Essential Assessment
Seven months in
The plant engineer wants it.
Procurement hasn’t met your rep.
An industrial order needs a yes from engineering, operations, finance, procurement, and leadership. When the deal still rests on one contact, Ricavi flags the single thread and drafts the ask to bring the others in.
- Engineering
- Operations
- Finance
- Procurement
- Leadership
One of five seats on record. Procurement not engaged.
The deal
- Engineering
- Operations
- Finance
- Procurement
- Leadership
One of five seats on record. Procurement not engaged.
FLAGGED
SUGGESTED
Your CRM stays current on twelve-month deals.
Ricavi drafts the email and the CRM update. Nothing is written to your CRM until someone approves it.
To review
The rep edits and approves each draft on its own.
Send email
Follow-ups go from your own account, and only once approved.
Or dismiss it
Dismiss a draft and nothing is sent or synced.
Up next
Your admin sets which CRM fields Ricavi may update.
Ricavi drafts the email and the CRM update. They wait until the rep says yes.
In plain words
What is industrial sales training?
Industrial sales training is usually a course that teaches reps to sell technical products in long deals with many buyers. Ricavi coaches what the course teaches on every customer video call, then scores each call against it. You keep the course.
Where it’s tested
The course: role-play in a training room.
Ricavi: the account review that decides a renewal.
What’s left afterwards
The course: a workbook.
Ricavi: a summary, a searchable transcript, and a scorecard for each call.
How you know it stuck
The course: next quarter’s numbers.
Ricavi: scorecard trends, call by call.
Last reviewed 11 Oct 2026
Source: Ricavi product documentation
For your admin
Choose which calls are recorded.
Here’s an example day. Change a setting and the recorded calls change with it.
Recording rules
Set by your admin
- External video callsGoogle Meet, Microsoft Teams, Zoom
- Internal callsOnly people from your company
- Domains you excludenorthgate.example
- Kept for the period you setThen purged automatically
Example day
- 09:00Pipeline reviewInternalSkipped: internal call
- 10:30Brightwell demoExternal · brightwell.exampleRecorded · no bot
- 12:00Partner syncExternal · northgate.exampleSkipped: excluded domain
- 14:00Riverstone renewalExternal · riverstone.exampleRecorded · no bot
- 15:30Halvard check-inBy phoneNot recorded: phone call
- 16:30Luxora site visitIn personNot recorded: in person
Six meetings. Two recorded. No bot, no notice.
A field rep’s day
Field sales training that rides along on every video call.
A field rep lives between the car, the site, and the next video call. Ricavi coaches the video calls and drafts the admin that follows. Site visits and phone calls aren’t recorded.
01
Morning
Today’s meetings, in one email
A morning briefing lists today’s meetings, pending actions, and the deals that need attention. On a day with nothing to report, it isn’t sent.
02
30 minutes before
A brief for the next call
An email links to a brief built from the CRM: the account, the attendees, past notes, and recent emails. The rep picks the call’s objective, and Ricavi drafts an agenda.
03
On the call
Coaching on Meet, Teams, and Zoom
A sidebar ticks off your qualification process as each part is covered. Past the halfway mark, it nudges the rep about any critical step still open.
Meet us before you buy. Watch, read, or join.
Revenue Leaders podcast
Hosted by Luigi, Regan, and Dave
The B2B Sales Playbook
By Luigi and Dave
The live weekly session
Free, in Growth Forum
Under the bonnet
Built on how sales is taught, not bolted on.
Behind Ricavi are 20 years of the founders’ sales coaching and 5,000+ built-in skills.
The people behind it
Built by builders.
Dave builds companies. Regan builds sales teams. Luigi builds performance.
Built-in skills
5,000+
Each one is a play for one moment in a deal, like handling a price objection or mapping the buying committee.
“I have been working with the team at Ricavi for the last two months and already achieved higher conversion rates and a faster sales cycle.”
Stuart Cook
MD, TWIYO
If you remember one thing
The five things on this page.
1
Every rep coached live on video calls.
2
Ricavi flags any deal that goes quiet. Then it drafts a revival plan.
3
The plant engineer wants it. Procurement hasn’t met your rep.
4
You choose which calls are recorded. Some never are.
5
Ricavi drafts the email and the CRM update. They wait until the rep says yes.
Industrial sales training is usually a course. It teaches reps to sell technical products in long deals with many buyers. Ricavi coaches what the course teaches on every customer video call. Then it scores each call against it. You keep the course. That is industrial sales coaching on the calls that count.
From the blog
More for manufacturing teams.
Manufacturing sales training that carries into every customer call.
Ricavi coaches field and distributor reps live on their customer video calls. It flags any deal that goes quiet.