For sales managers
Sales team coaching for managers who can’t be on every call.
Ricavi coaches every rep live on every call. When the call ends, it scores the call and hands you the moment to raise in the one-on-one.
6.3xSales performance lift. Teams that get coached regularly do better than teams that don’t.
What Ricavi does for a sales manager.
Coaches reps live
A sidebar only your rep sees shows what to say next.
Scores each call
Ricavi scores each call on five skills, plus your framework’s steps.
Flags who to coach
A coaching card tells you which rep needs you, with the question to ask.
One-on-one prep
Take the question in, or open it in Microsoft Teams.
Your team’s week
You can’t listen to forty calls a week.
Here’s one example week for a team of eight reps. Each square is a sales call. Ricavi scores every call, then shows you the few that need you.
One example week: 8 reps, 5 calls each. Just you: 10 of 40 calls coached. With Ricavi: 40 of 40 calls scored. Ethan Cole, Tue: Discover was the weakest skill. Priya Desai, Wed: One of her deals is flagged at risk. Freya Lindqvist, Thu: Her objection handling score dropped.
Each square is one call.
Just you
10 of 40 calls coached
You have time to coach two reps properly.
Most reps get a listen-back a week later.
Who you can coach
- Mia Tanner5 calls, coached by you
- Noah Brandt5 calls, coached by you
- 6 other reps30 calls, not heard
You coach two reps. Ricavi scores all forty calls.
Call review
Find the coaching point in a call you weren’t on.
This is Ricavi’s page for one of your reps’ calls. The score, the coach’s reason, and the moment it slipped are already laid out.
Did they find the pain?
Discover means asking about the buyer’s needs. It’s the weakest skill on this call.
Why it scored low
The coach’s note says the rep waited forty minutes to ask what the buyer needs.
Where it slipped
Discovery came too late to shape the proposal. Ask the rep what held it back.
Key moments
Jump to the flagged moment in the recording when you want to hear it yourself.
Bring it to the one-on-one.
For your next one-on-one
One-on-one sales coaching questions, sorted by skill.
Start where the scorecard points. Discover slipped on the example call, so its questions come first. Filter by any of the five skills, copy a question, and know what a good answer sounds like before you ask it.
The coaching loop
How do you coach sales reps on every call?
Start from what was said on each call. Ricavi scores every call against your sales framework and names the one skill that slipped. You raise it in the one-on-one, with the moment behind it. The rep practises in private. The next call’s score shows whether it stuck.
- On the call
Your rep talks with a buyer.
Ricavi coaches the rep live, in a sidebar only the rep sees.
- When it ends
The call is over.
Ricavi scores the call on five skills, plus your framework’s steps.
- That day
A deal is flagged at risk, or a score drops.
A coaching card tells you which rep needs you, with the question to ask.
- Before the one-on-one
You pick one thing to raise.
Take the question in, or open it in Microsoft Teams.
- Between calls
The rep wants another go.
The rep role-plays the moment in a text chat. It stays private unless they share it.
- The next call
The rep tries it again.
The next call’s scorecard shows whether the change held.
Last reviewed 20 Oct 2026 · Source: Ricavi product documentation
Coach from the call. Not from memory.
Where Ricavi sits
Coaching on the calls and CRM your team already uses.
Your reps’ calls come in from Google Meet, Microsoft Teams, and Zoom. Ricavi scores every call, and drafts the CRM updates for the rep to approve.
83%
Less admin
Ricavi writes the call notes, drafts the follow-ups, and updates the CRM once reps approve.
The stack: calls on Google Meet, Microsoft Teams, and Zoom feed Ricavi. Ricavi sits above your CRM (HubSpot, Salesforce, Microsoft Dynamics): account, deal, and contacts come up, drafted updates go down once the rep approves them. Google Calendar, Outlook, Google Drive, and OneDrive sit alongside.
Google Meet
Microsoft Teams
Zoom
Google Calendar
Outlook
So the pre-call brief lands 30 minutes before each call.
Ricavi sits above your CRM and guides the work at every stage.
- Price objection
- Decision process still open
- Scorecard, 62/100
Calendar
Files- Google Drive
- OneDrive
Connected at onboarding, with your calendar.
HubSpot
Salesforce
Microsoft Dynamics
Not a DIY product. Installed and monitored by sales and technical leaders.
Sales frameworks
Every rep scored on the same framework.
Your team trained on a sales framework, like MEDDPICC or BANT. Ricavi checks every call against it, so every rep is scored the same way.
Set the methodology you trained. Ricavi coaches to it.
Any sales methodology, or build your own.
MEDDPICCActive
Built in
- MEDDIC
- BANT
- SPICED
- Challenger
- SPIN Selling
- Gap Selling
- Sandler
- Solution Selling
One methodology is active for the whole company. Switching takes one setting.
Set by your admin
The checklist tracks it live, and a nudge flags the step that’s still open.
Meet us before you buy. Watch, read, or join.
Revenue Leaders podcast
Hosted by Luigi, Regan, and Dave
The B2B Sales Playbook
By Luigi and Dave
The live weekly session
Free, in Growth Forum
Under the bonnet
Built on how sales is taught, not bolted on.
Behind Ricavi are 20 years of the founders’ sales coaching and 5,000+ built-in skills.
The people behind it
Built by builders.
Dave builds companies. Regan builds sales teams. Luigi builds performance.
Built-in skills
5,000+
Each one is a play for one moment in a deal, like handling a price objection or mapping the buying committee, and every rep gets the same ones.
“I have been working with the team at Ricavi for the last two months and already achieved higher conversion rates and a faster sales cycle.”
Stuart Cook
MD, TWIYO
“
“I was at dinner and overheard my team telling our GM how valuable they found Ricavi.”
Jane Susak
Sales Manager, Essential Assessment
Sales team coaching is how a manager helps each rep sell better, one skill at a time, from real calls. Most B2B sales coaching runs on memory, because no manager can join every call. Ricavi scores the calls you can’t join. Then a coaching card tells you which rep needs you, and the question to ask.
Sales team coaching for managers who can’t be on every call.
Ricavi coaches every rep live on every call. When the call ends, it scores the call and hands you the moment to raise in the one-on-one.