About us
The tools were never the problem.
We spent twenty years coaching sales teams and watched trained methodology fail to stick.
6.3xSales performance lift. Teams that get coached consistently outperform those that don’t.
Each seller gets a coach on every call.
Not a recording after it. Not a workshop once a quarter.
Coach live
A sidebar only the seller sees coaches them on the call.
Score each deal
Every deal gets a health score from what happened on its calls.
Keep CRM honest
Ricavi drafts the notes and CRM updates. Nothing is written until the seller approves it.
AI forecast
An AI forecast sits next to each rep’s own number. Managers see the gap early.
“
Ricavi has helped me generate 50% more net new opportunities. Over an 11-week period, I was able to secure 12 new deals, resulting in a 38% increase in our quarterly sales.

Conor Bell
Account Executive, HubSpot
Founded by three people who spent twenty years working in, and coaching, sales teams.
We kept watching the same problem repeat. Sales training gets taught, but it doesn’t stick. Reps forget the framework. CRMs go stale. The tools were fine. The coaching was missing: not once a quarter in a workshop, but on every call, in the moment.
Ricavi coaches reps on your own playbook as they talk, in a sidebar only the seller sees.
Meet us before you buy. Watch, read, or join.

Revenue Leaders podcast
Hosted by Luigi, Regan, and Dave

The B2B Sales Playbook
By Luigi and Dave

The live weekly session
Free, in Growth Forum
The people behind it
Built by builders.
Three founders building companies, sales teams, and performance. Dave builds companies. Regan builds sales teams. Luigi builds performance. Together, they built Ricavi.

David Fastuca
Co-founder and Chief Executive Officer
Co-founded Locomote
Before Ricavi
- Built Locomote, software that firms use to book work travel.
- Now builds Ricavi: AI that sales teams use every day.

Regan Barker
Co-founder and Chief Revenue Officer
A$1 billion
Reported valuation of Grant Thornton Australia at its 2026 sale
- Now runs Ricavi’s sales pipeline.

Luigi Prestinenzi
Co-founder and Chief Customer Officer
$1.45 billion
in pipeline across 20 years of selling and coaching
- Co-wrote The B2B Sales Playbook with Dave.
- Now shapes how Ricavi coaches.
“
“I was at dinner and overheard my team telling our GM how valuable they found Ricavi.”

Jane Susak
Sales Manager, Essential Assessment
The tools were never the problem.
We built Ricavi after watching sales training fail to stick on real calls.



